Case Study: Ohio Athletes FC successfully use Sportvertiser to raise funds for a new Astro Turf pitch.
Case Study: Female Soccer Club in Ohio uses Sportvertiser to Secure Sponsorship Funds for a New Astro Turf Pitch
In this case study, we will explore how an ambitious female soccer club based in Ohio successfully raised sponsorship funds for the construction of a new Astro Turf pitch.
The club, Ohio Athletes Soccer Club recognized the need to provide its players with a high-quality playing surface and embarked on a strategic sponsorship campaign to secure the necessary funds.
Ohio Athletes Soccer Club has been actively involved in promoting women's soccer in the region for over a decade. The club's commitment to developing young talent and fostering a supportive environment for female athletes has earned them a reputable status within the local community. However, the club's existing grass pitch was often affected by weather conditions, limiting training opportunities and hindering performance.
Identifying the Need for a New Astro Turf Pitch Recognizing the limitations of the grass pitch, the club's management conducted a thorough assessment to identify potential solutions. The implementation of an Astro Turf pitch emerged as the most viable option, offering a consistent playing surface unaffected by weather conditions. However, the cost associated with the installation of an Astro Turf pitch posed a significant financial challenge.
Formulating the Sponsorship Strategy To address the financial constraints, the club developed a comprehensive sponsorship strategy to engage local businesses, organizations, and individuals. The strategy encompassed the following key elements:
a. Establishing Clear Objectives: The club set specific goals and objectives for the sponsorship campaign, such as securing a certain amount of funding, identifying potential sponsors, and creating awareness about the project.
b. Tailored Sponsorship Packages: The club developed customized sponsorship packages with the assistance of Sponsor My Sport, offering various levels of sponsorship benefits and visibility, such as logo placement on kit, signage at matches, and social media promotions. These packages ensured that sponsors received appropriate recognition and exposure.
c. Engaging the Community: The club organized fundraising events, including tournaments, friendly matches, and community outreach programs, to actively involve the local community. These events served as platforms to showcase the talent of the club's players and generate additional support for the project.
Using the Sportvertiser platform, Ohio Athletes FC successfully secured multiple sponsorship partnerships. These partnerships ranged from local businesses and sports equipment manufacturers to civic organizations and individuals passionate about empowering female athletes. The club's well-defined sponsorship packages, coupled with their commitment to promoting the development of women's soccer, resonated with potential sponsors, fostering strong relationships and generating financial support.
Through the implementation of their sponsorship strategy, Ohio Athletes FC surpassed their initial fundraising target, enabling the club to finance the construction of the new Astro Turf pitch. The club's partnership with local businesses and community organizations not only provided the necessary financial resources but also fostered a sense of unity and support within the community. The new pitch significantly improved training conditions and enhanced the players' performance, further raising the club's profile and attracting talented athletes.
The case of Ohio Athletes FC serves as an inspiring example of how a female soccer club in Ohio successfully raised sponsorship funds for a new Astro Turf pitch using the Sportvertiser platform. By formulating a comprehensive sponsorship strategy, building strong relationships, and engaging the local community, the club was able to secure financial support from various sponsors.
The resulting investment not only fulfilled the club's immediate needs but also contributed to the growth and development of women's soccer in the region.